Following up on the success of the “Just a Chair” campaign, Singapore Kindness Movement (SKM) made its first fully planned and executed campaign with students from Republic Polytechnic. The 13-week long project undertaken as part of the curriculum work for third-year Diploma in Mass Communication students required the students to plan and execute a campaign with a budget of $1000 from SKM’s Seed Kindness Fund. The students had to create a campaign to encourage social integration and cultural exchange within the local and foreigners in Singapore.
The students, divided in three classes, came up with three different campaigns:
“Project Acceptance” was a challenge to local and foreign white collared workers to start thinking about accepting one another.
“Switch it on with SKM” aimed at allowing both local and foreign youths to realise that it’s possible to have positive social interaction amongst each other through personal stories.
“ThatsWhy” was a campaign targeted at the residents of Sembawang GRC to promote social integration between locals and guest workers by allowing the community to understand and cultivate racial respect for one another.
These projects revolved around the idea of reflecting on one’s perspective of acceptance, changing mindsets on the possibility of social integration and encouraging individuals to take small steps. All of these projects were successfully executed in at attempt to make Singapore a better home.